Our Value Plus program

At Ultramar, our goal is clear: to offer our customers high quality gasoline products at unbeatable prices*. And if a competitor initiates a drop in prices, we will quickly adjust our prices. In short, our objective is that customers will not find a lower price in the zone than that offered at this station. To this end, Ultramar has introduced the Value Plus Program.

Here’s how the program works:

The zones:


Daily price surveys:


Extra checks:


The price information line:


The central system:

As you can see, we’re putting a lot of effort into making our gasoline prices unbeatable. We welcome any questions or comments you may have on Ultramar’s Value Plus Program. Don’t hesitate to speak to our employees or associates or call 1-800-363-6949.

*Diesel fuel not included. For equivalent type of service. Program not offered in Ontario. 

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