Introducing JOURNIE Rewards.

We are pleased to announce that our Ultramar stations will be launching with a new and exciting loyalty program called JOURNIE Rewards effective June 23, 2020.

As loyal ValuMax customers, we wanted to show our appreciation for your support and will be offering an additional 2 cents per litre savings on every fill-up if you trade in your ValuMax card for a JOURNIE Rewards card from June 23 – August 31, 2020.

It’s easy to receive the offer – simply download the JOURNIE Rewards app or pick-up a JOURNIE card in-store and register at Journie.ca.  When registering for JOURNIE be sure to enter your 16-digit ValuMax card number (found on the front of your ValuMax card) in the promo code field on Journie.ca or the JOURNIE app.

In addition to the 2 cents per litre discount up to 1000L maximum, you will also receive all the benefits and rewards that come with being a JOURNIE Rewards member! 

For more information please visit JOURNIE Rewards.
 

ValuMax Transition FAQ's

What is the ValuMax transition offer?

Trade-in your ValuMax card for a JOURNIE Rewards card to receive 2 cents per litre on every fill up (up to 1000L per account maximum).  The offer is valid from June 23 – August 31, 2020

How do I trade-in my ValuMax card to get a JOURNIE Rewards card and receive the offer?

Download the JOURNIE Rewards app or pick-up a JOURNIE card in-store and register at Journie.ca.  When registering for JOURNIE be sure to enter your 16-digit ValuMax card number (found on the front of your ValuMax card) in the promo code field on Journie.ca or the JOURNIE app.

What about the existing JOURNIE Rewards bonusing offers?

ValuMax transition customers will also receive the everyday JOURNIE Rewards points and bonusing offers in addition to the ValuMax transition 2 cents per litre savings.

What will happen to the ValuMax program?

The ValuMax program is being replaced by JOURNIE Rewards, a new program with greater value, fuel discounts and free rewards. The ValuMax program will be ending on August 31, 2020. 

What about my existing ValuMax card?

Once you have used your ValuMax card to register for JOURNIE Rewards (by entering the ValuMax card in the promo code field) you can simply dispose of your ValuMax card. 

Can I earn both ValuMax and JOURNIE Rewards at the same time?

No, you can either use your ValuMax card or JOURNIE Rewards card during the transition offer period.  As of June 23, 2020, ValuMax cards will no longer be distributed at Ultramar locations.

What will happen to the Double Days and Car Wash promotions with ValuMax?

Once the ValuMax program ends, so will the Double Earning Days and Car Wash promotions.  You’ll instead enjoy the great value and benefits that JOURNIE Rewards offers!

How long is the ValuMax transition period?

The ValuMax transition period begins on June 23-August 31, 2020.  After that the ValuMax program will no longer be available at participating Ultramar locations.

Will I be able to get a ValuMax card during the transition period?

No, once JOURNIE Rewards launches on June 23, 2019, ValuMax cards will no longer be available at participating stations. 

Can a ValuMax card number be used more than once to get the JOURNIE.ca transition offer?

No, the ValuMax card number can only be used once as a promo code to get the JOURNIE.ca transition offer.

Click here for ValuMax terms & conditions.

*Offer may vary according to your location. Certain conditions may apply. Unless otherwise specified, the ValuMax Card cannot be combined with any other offer or program. Valid at participating Ultramar stations and Corner Store locations and some other designated stores.